C A S E S T U D Y
Developed Headless Design System
CHALLENGE
Chipotle needed a more efficient way to scale assets across digital channels while keeping costs low and maintaining creative quality. Traditional creative production methods were slow, costly, and lacked scalability as Chipotle expanded its digital presence.
SCOPE: Our head of operations was tasked with leading the implementation of a sophisticated design system that would be able to aggressively turn around first-class CRM communications at rapid speeds, high degrees of personalization & support a scaling loyalty program.
SOLUTION
A headless design system was created using modular components that could be quickly assembled and customized with a drag-and-drop interface.
The new design system, built within Salesforce Marketing Cloud produced 4 major accomplishments:
(1) Increased Speed: Rapid asset creation and faster time-to-market.
(2) Cost Savings: Reduced design costs by reusing pre-built modules.
(3) Scalability: Enabled easy scaling across platforms.
(4) Consistency and Flexibility: Maintained creative consistency with platform-specific customization.
RESULTS
800%
INCREASED SPEED TO MARKET
115+
MODULES PRODUCED
3B
PERSONALIZED COMMUNICATIONS DELIVERED PER YEAR