C A S E S T U D Y
Launched Speciality Property
CHALLENGE
Kimpton hotel is set to unveil a speciality property that will stand out in the marketplace. Opening in mid 2025, stay tuned…
SCOPE: Our head of strategy is leading the strategic direction of generating revenue for this property. Acquiring leads, nurturing them and ultimately driving stays & memberships.
SOLUTION
Launching a new products means there’s not much data to rely on, so instead we built a customer journey & lifecycle that prioritizes data collection to make us smarter.
The customer research & a robust audience analysis we developed numerous CRM journeys, ideated against several experiential events & mapped out the sales strategy and training documents needed for advisors.
RESULTS PENDING PROPERTY OPENING
250
DATA COLLECTION FIELDS
35
PIECES OF UNIQUE MARKETING COLLATERAL
80
PERSONALIZED TRIGGER COMMUNICATIONS