Our approach centered around a robust customer segmentation framework where we segments were defined by their unique needs, behaviors, and attitudes toward emerging automotive technologies, such as their openness to electric vehicles, perceptions of autonomous driving, and preferences for sustainability.

Going deep into the available data & appending new sources we examined each group’s motivations, challenges, and priorities - producing insights like who were eco-conscious urban dwellers seeking cost-effective and sustainable transportation, and who best fits a persona comprised of tech-savvy early adopters eager to explore cutting-edge innovations. This granular understanding allowed us to align messaging, and CRM strategies with the expectations of each group.